Portfolio
B2B website re-design
Role: UX designer
Main goal:
Update B2B website structure and content according to actual products and services provided by the company so that business customers can access all necessary information on the website.
​​​Methods:
Stakeholder mapping, Desk research, Goals and strategy session, Content update workshop​, Products and Services revision, Interviews with sales employees, User interviews and tests, Ideation sessions, Wireframing
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Key takeaways:
​We learned about industry terminology that is important to main professional audience and implemented it into the content.
Potential customers of some specific services were not interested in website, still some updates about latest projects could reflect on staff knowledge to strengthen trust in company.
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Outcome:
Reduced number of calls and call length to sales center.
Sufficient information and appropriate terminology for service description.
Increased trust in service provider by updated portfolio, customer list and feedback.
Payment type discovery
Role: UX/UI designer
Main goal:
Explore opportunities to use regular and automated monthly payments for the service. Create prototypes with included new payment type.
Methods:
Stakeholder mapping, Problem framing, Analytics analysis, Goals and strategy session, Value proposition session, User-flow, Concept interviews and user tests​, Ideation sessions, High-fidelity prototyping.
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Key takeaways:
We learned about automated monthly payment applicability pros and cons in specific product niches. ​
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Outcome:
Monthly payments were suggested to specific product purchases, since customers were not interested to split payments for every product.
Bicycle store UI design
Role: UI designer
Main goal:
Create an engaging web shop for customized bicycle fans. Elaborate on Adobe XD and Photoshop advanced features.
Methods:
Mood boards, User tests, Adobe XD prototyping, Animations, PS image cutting, color adjustments.
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Key takeaways:
We should be aware what we build in terms of complex interactions keeping in mind cost of implementation. There are sometimes alternative ways of producing UI elements, that can save development costs. Collaboration with developers through design process is essential.
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Outcome:
Tested users complied with the tasks successfully and found design engaging.